Thailand’s premium mango jelly brand, HNK, has officially signed a distribution agreement with The Mall Group, the country’s largest department store and premium market chain. HNK is a company that produces high-quality jelly using fresh Thai Mahachanok mangoes and has gained significant popularity among Korean consumers through its exports and supply to GS25 convenience stores in South Korea. Furthermore, with a recent strategic investment from PARTNERHUB, HNK has become a subsidiary, securing momentum for its expansion into the global market. Building on its successful presence in the Korean market, HNK has entered into an agreement with The Mall Group and is set to launch in Thailand’s leading premium retail channels, including Siam Paragon, Emporium, and EmQuartier, marking its official entry into the high-end brand market. With this partnership, HNK aims to expand its market share in Thailand, while also launching its own e-commerce platform and expanding online sales channels through Shopee and Lazada to strengthen its presence in the ASEAN region. Additionally, HNK plans to continuously introduce differentiated premium product lines that cater to Thai consumers’ preferences while enhancing global brand recognition through diverse marketing initiatives.